Project Type
Marketplace · Rentals · Services
Project Status
MVP Live
Location
Sweden · 2025
Allt i allo - Swedish for jack of all trades.Three platforms in one. Built by one founder.
A solo entrepreneur with a vision big enough to compete with three specialized platforms at once.
Allt I Allo is a Swedish platform where people can rent, sell, and offer services — all in one place. We built it from zero with a single founder, BankID-secured, payment-ready, and designed so three different transaction types could coexist without becoming a Frankenstein.
— WHAT WE ACTUALLY DID
Most platforms do one thing.
Allt I Allo does three.
Rent — Borrow what you need. Lend what you don't.
- -Calendar-based pricing, deposits & insurance
- -Pickup & return logic
Services — Hire the help. Or offer it.
- -Hourly & flat rates, scheduling
- -Completion confirmation
Marketplace — Buy local. Sell what you don't use.
- -Fixed pricing & offers
- -Shipping, returns & verification
One trust layer. One payment system. One account.
— THE CONTEXT
Sweden has every kind of platform.Just not all of them in one place.
Blocket for marketplace. Hygglo for rentals. A dozen apps for services. Every household juggles three or four platforms, three or four accounts, three or four trust systems — for things that belong to a single life. Allt I Allo's founder came to us with a conviction: the product you actually want — rent a drill, book someone to use it, sell your old one — doesn't exist. We built it.
— ONE SYSTEM
Shared infrastructure.
Module-specific logic.
Five layers, designed as one system. The user feels one app. The platform runs three engines on a single foundation.
Product & UX
- -One account, three flows
- -Listing creation unified across all modules
Trust Engine
- -BankID identity verification
- -AI moderation, ratings, disputes
Payment System
- -Stripe, Klarna, Swish
- -Different timing per module: upfront / escrow / on-completion
Smart AI
- -AI-assisted listing: title, description, pricing, category
- -Lowers friction for first-time sellers
Combine Services
- -Add transport, assembly, or disposal to any transaction
- -The flow no specialized platform offers
— THE STRATEGIC CALL
The product wasn't a marketplace. It was the rule engine.
Most teams would have built three apps and a shared logo. But if you implement three modules as separate codebases, you don't get a unified product — you get three apps glued together. Trust doesn't transfer. Ratings don't carry. The whole reason the platform exists collapses.
So we built the opposite: a single rule engine where shared infrastructure (identity, payments, trust, messaging, ratings) lives in one place — and module-specific logic extends that core without duplicating it. It's the only way to make 'Allt I Allo' — Swedish for 'all in one' — actually live up to its name.
Most agencies build features. We built the system underneath them.
Trust transfers across modules. One BankID, three transaction types.
Payments adapt per module. One checkout, three timings.
Ratings follow the user, not the listing type.
Combine flows are first-class. Renting + service + delivery in one order.
— WHERE ALLT I ALLO IS NOW
Where Allt I Allo
is Now.
MVP live. Three modules running on shared infrastructure. BankID-secured.
MVP live in Sweden
- -Three modules running on shared infrastructure
BankID secured
- -Swedish-grade identity verification on every transaction
Multi-payment ready
- -Stripe, Klarna, and Swish — users pick what works
Combine-flow proven
- -Cross-module bookings — the feature no specialist offers
— WHY THIS CASE MATTERS
If your idea is bigger
than any one specialist
can handle, we listen.
The hardest products are the ones nobody else dares build. If your vision is a system, not a feature — and you're willing to do the hard architectural work that lets it actually hold together — let's talk. We'll tell you in 30 minutes whether we're the right team for it.
