Project Type
Application
Project Status
Active project
Location
Tunisia
Not a food app. A production engine disguised as one.
Weekly healthy meals, planned ahead — for customers who want to eat better, and vendors who finally know what to cook.
Mekla is a weekly meal planning platform for healthy food. Customers order lunch and dinner days in advance, declare their allergies once, and eat well without thinking. Vendors get exact production forecasts — and stop throwing food away.
— THE CONTEXT
Healthy food is aplanning problem.
A healthy food business had outgrown every tool it had. Orders through WhatsApp. Allergies on sticky notes. Production guessed each morning. It worked at twenty customers — at eighty, everything started leaking. The instinct of most agencies would have been to build another delivery app. Ours was different: the real product is the production forecast.
— THE TRANSFORMATION
BEFORE MEKLA
Guess, cook, hope, repeat.
- –Orders taken by phone and WhatsApp
- –Allergies on sticky notes and memory
- –Production guessed every morning
- –Waste when wrong, angry customers when very wrong
WITH MEKLA
Plan, prep, deliver, know.
- →Customers order lunch & dinner days in advance
- →Allergies declared once, honored every time
- →Exact production forecast, every day
- →Zero waste. Zero guessing. Zero sticky notes.
— WHAT WE ACTUALLY DID
Four disciplines,
one kitchen.
Customer app, kitchen dashboard, meal planning logic, brand — built as one connected system.
Product & UX
- -Weekly ordering flow in under 30 seconds
- -Allergy declaration travels with every order
Meal Planning Logic
- -Lunch + dinner scheduling across the week
- -Production forecasts generated in real time
Branding & Identity
- -Warm voice for healthy food, not clinical
- -A brand that feels handmade, not corporate
Vendor Enablement
- -Kitchen dashboards without admin jargon
- -Day-one productivity, not day-thirty
— THE STRATEGIC CALL
We didn't build a food app. We built production planning.
The brief said 'food ordering platform.' Six weeks in, we told the client: what you actually need isn't a delivery app — it's a production forecasting tool that happens to take orders. The real cost in healthy food isn't friction at checkout. It's waste. Cook too much, throw food away. Cook too little, lose customers.
So we flipped the design. Weekly ordering became mandatory. Allergies became first-class data. The vendor dashboard became a production forecast, not an order list. The customer app was the data collection layer — feeding the real product: a kitchen that never guesses again.
Most agencies build what the brief says. We build what the business actually needs.
Weekly orders, not impulse orders. Planning beats speed.
Allergies are data, not disclaimers. Enforced platform-wide.
The kitchen is the real user. Every feature serves it.
Zero tutorials. If a vendor needs training, we redesigned it.
— WHERE MEKLA IS NOW
Where Mekla
is Now.
Launched. In real kitchens and on real plates. Turning healthy food from a daily scramble into a weekly plan.
Weekly meal planning
- -Lunch & dinner ordered days in advance, not hours
Allergy-safe by design
- -Dietary rules declared once, enforced across every order
Production forecasts
- -Kitchens know exactly what to prep — no more guessing
Scales without waste
- -More customers served with less food thrown away
